* Cascading Style Sheets (CSS)
A programming language to describe the presentation and style of a website such as the colours, fonts, boarders and backgrounds which makes a website faster to load and easier to read by search engines.

** Search Engine Optimisation (SEO)
Optimising your website for search engines such as Google, Yahoo, MSN Live etc, having good meta tags, focused keywords, and many other reputable websites linking to your website (inbound links) all help towards getting more visitors and in turn, sales for your business.